On this month’s edition of #HowTheyWork, we caught up with Ben Bobell, owner and operator of Bobell Farms from Lincoln, Illinois. Ben gives an inside look at his operation and even shares some fun facts.

On this month's edition of #HowTheyWork, we caught up with Austin Craig, co-owner and operator of C&C Showpigs from Tahlequah, Oklahoma. Austin gives an inside look at his operation and even shares some fun facts.

In the industry we all know and love there's a constant push to be better every day. Many of us have an internal drive to excel – to raise better livestock, become great competitors, and evolve into better individuals. Becoming better begins with understanding ourselves.

In a universe bustling with noise and ceaseless clamoring for attention, crafting a personal brand that not only stands out but harmonizes deeply with your audience has become the holy grail of distinction. Amidst this whirlwind, an Instagram post from a dear friend and loyal customer of Lackey Livestock, described the brand as "MAGNETIC."